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During my time at Beebizy, I worked on many of the social media campaigns alongside the team, but I created this short video specifically to go with an Googe Ad App Campaign we had implemented along with our Digital Media Strategy for downloads. This video went along with several other search and display ads that were a part of the comprehensive Digital Marketing Strategy.
I directed, edited, and did the voiceover for this video that was used for NRG’s 2020 Holiday Campaign which ran throughout December. The video was placed among Facebook and Instagram. It drove a lower average Cost-Per-Click than previous campaigns the company had run.
During my time at CARD, I worked on many different marketing campaigns, but this one was called “CARD Heroes”, which was a part of highlighting Behavioral Therapists for their strength during the beginning of the COVID- 19 pandemic. Part of the objective was to create a cohesive branded message in order to highlight our frontline workers who were risking their health in order to provide mandatory services to patients across the country. The campaign ended up outperforming many of our previous posts and content throughout the previous year, even after I was subsequently let go. The creative was inspired from @humansofnewyork. a very popular social media page.
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